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Lynda.com - Google Analytics Essential Training
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Available: 50+

Google Analytics Essential Training with Corey Koberg


In Google Analytics Essential Training, Corey Koberg shows how to use the Google web analytics platform to generate and evaluate information about the visitors to a web site, including data on site traffic, user behavior, and marketing effectiveness. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available.

Topics include:

  • Setting up an account

  • Installing tracking code on a site

  • Reading the dashboard and understanding high-level metrics

  • Understanding how visitors use and navigate web site content

  • Analyzing visitor and traffic source reports

  • Tracking AdWords and other marketing campaigns

  • Planning and configuring goals

  • Utilizing segmentation for deeper analysis

  • Understanding the raw data and how it's collected

  • Selecting and comparing date ranges

  • Using flow visualization to see how visitors navigate through a site

  • Identifying slow-performing pages

  • Performing real-time analysis

  • Using annotations and other best practices

  • Configuring and analyzing internal site search

  • Determining the best report view to use

  • Navigating reports with tabs

  • Cleaning up data with inline filters

  • Sharing data and reports


Features

Subjects: Business, Online Marketing, Web, Data Analysis, Web Analytics, SEO
Software: Google Analytics
Author: Corey Koberg

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